How UCR’s first comprehensive fundraising campaign exceeded expectations, and what lies ahead.
By University Communications
Peter Hayashida, UCR’s vice chancellor for University Advancement, expressed gratitude for the more than 66,000 donors who gave during the campaign.
“We’ve reconnected previous supporters and engaged many new donors to fund the university’s mission during the campaign,” he said. “The visionary aspirations of academic leaders and unflagging support from UCR Foundation trustees and other key volunteers brought us to this remarkable moment in our fairly short history.”
The stories in this issue of UCR Magazine explore the many ways Living the Promise has made an impact across campus and beyond, highlighting the campaign’s themes: From Genomics to Harvest, Emerging Technologies, Health and Wellness, Renewable Nature, Social Innovation and Empowerment, New Voices and Visions, Student Success, and Research Support. While Living the Promise may have come to an end, the job of ensuring UCR can build on its accomplishments and enjoy an even brighter future remains vital. Private fundraising has become essential for public universities, which once were funded largely by taxpayers. State support for University of California campuses dropped from 84% in 1990 to 42% at the beginning of 2020 — before the pandemic’s unprecedented strain on state revenues. A budget shortfall of $46 million is expected this year, with a larger reduction next year.
“Reaching our campaign dollar goal is an achievement of which we’re very proud,” said Marie Schultz ’98, associate vice chancellor for development. “But we realize that the acute need for private donations lies ahead; perhaps more so than at any other time in the 66-year history of UCR.”
But for now, dive in and enjoy learning about some of the exciting ways philanthropy has inspired UCR’s community of scholars throughout the campaign.